The MSME Survival Fund

The MSME Survival Fund and Guarantee Off-Take Scheme was initiated under the Nigeria Economic Sustainability Plan (NESP) post COVID. Woodford Consulting played a pivotal role in ensuring the success of this program through project management and strategic public relations services.

Woodford’s Contributions:

• Extensive Research
• Strategic Key Stakeholder Engagement: Woodford facilitated engagement with key stakeholders in public policy.
• Operational Communication Strategy: Advising the Federal Government in September 2020, Woodford recommended a shift in communication strategies, emphasizing offline promotions and increasing awareness. This strategy change resulted in a significant surge in sign-ups, particularly in the Southern states.
• Strategic Advisory: Woodford’s strategic advisory services led to the redesigning of key intervention projects, redirecting government focus towards areas that maximized impact and ensured accountability.